Marketing Your Home Where the Buyers are Looking...Online
It is a well researched fact that the majority of today's home buyers now begin their home search online. When choosing a Realtor to sell your Langley condo, townhouse or house, you need someone that will advertise your home where the buyers are looking...online.
Below is just a snapshot of how my team and I can market your home both online and off. To learn more about my complete marketing plan, please contact me for an appointment
Where will I feature your home online?
www.RobertMcLean.ca
More than just another Realtor Website, RobertMcLean.ca is designed to be a resource for buyers and sellers alike. The site is designed to continually grow and evolve and inspire return visitors. All of my marketing both online and off is designed to send visitors to the site. My team of web developers have taken steps to ensure that the site is Google friendly and easy for people to find when searching for Langley Real Estate information. Your home will be prominently featured on the site
Online Classified Sites
I use classified websites such as Condo.com, GVRD.com, Craigslist, Kijiji, Backpage.com, Inetgiant, BuySell, Oodle, iSell.com and even eBay to draw attention to your home. These sites generate enormous web traffic and all of my ads are designed to either specifically advertise your home, an Open House taking place at your home or my website RobertMcLean.ca where your home will be featured
YouTube
Online Video is powerful. Correctly positioned, an online video on YouTube and other video sharing sites like Metacafe, Viddler, Revver and Google Video will expose your home to thousands of potential buyers
Twitter is the latest and greatest in social media. I have hundreds of followers with more added every day. I'll "Tweet" about your home on my Twitter page. You can follow me on Twitter too. Just go to www.twitter.com/robmclean
What more can I say about Facebook other than it is one of the largest Social Media sites on the web right now. I'm on Facebook and so will be your home
Google Adsense
I'm sure you've noticed the paid advertising along the right hand side of your computer screen when you search on Google...I pay to promote www.RobertMcLean.ca with Google Adsense ads. Your home will be featured on RobertMcLean.ca and thus benefit from my paid advertising. Additionally, I will create a Google Ad campaign just for your home
www.Your-Address.com
We may even set-up a website just for your home! That's right, we can use your address as the Website Domain Name; such as www.197-street.com and your home will have its own website
More...
I'll be adding more information on the following sites soon but here's a quick list:
www.HomeLifeLangley.com, Realtor.ca, MLS.ca, HomeZilla.ca, Walkscore, GoogleMaps, GoogleBase, email, ActiveRain, Condo.com
What About Traditional Marketing?
In addition to online marketing, my team and I also use some of the tried and true traditional home marketing methods such as:
Professional Photos
We've all heard how a photo says a thousand words. When I sell a home, I only want it to say two...BUY ME! When only the best will do:
I
will… have a professional photographer take the maximum amount of
digital pictures of your home and submit them to the Fraser Valley Real
Estate Board and the MLS.ca website. With certain homes I’ll also have
a virtual tour available for potential buyers to view. This reduces
unnecessary showings and ensures that your home is presented as well as
possible. Click here to see a sample Virtual Tour
For Sale Sign
I will... install a HOME FOR SALE sign on the lawn and directional arrows throughout the neighbourhood. Research conducted by the National Association of Realtors suggests that the traditional white sign posts get better results than the smaller metal framed signs so I will exclusively use the larger, more expensive post signs
Knock Knock
I
will…deliver flyers to local residents inviting them to open house
events and speaking to them directly, making them aware that the
property is for sale. A lock box will be installed for other sales
representatives to show your home while you’re working or going about
your life
Shopping Mall Kiosk
I will…ensure your home's feature sheet is displayed at our high traffic Kiosk in the Willowbrook Shopping Mall.
Print Advertising
I will…advertise your home for sale using traditional print materials such as Newspapers
Internal Promotion
I will…advise all of my HomeLife Realty associates of your property details. We want as many other agents aware of your property as possible...they may have a buyer looking for a home just like yours
External Promotion
I
will…contact
as many as 3000 Realtors in the Fraser Valley via email advising them
of your home. Even if a Realtor works for a company other than
HomeLife, we want to invite them to view and help sell your home
Open House
I will…hold your house open to the public and other agents (with your permission). I will ensure that your home is presented positively and professionally
Other than pricing your home correctly, one of the most important aspects in selling your home is exposing it to as many people as possible. We want both the general public as well as the 12,000+ Realtors in the Lower Mainland to know that your home is available for sale. Although each and every home is different, most will benefit from these traditional Real Estate marketing methods
If you are ready to learn more about my complete marketing system, please contact me today