What is "Selling 1.0"
I coined the phrase "Selling 1.0" to describe my traditional Real Estate Marketing Systems. Be sure to visit "Selling 2.0" to see some of my newest, technologically advanced Real Estate marketing programs that will get your home sold as quickly as possible, for the most amount of money, and with the least amount of frustration for you.
Every home and every situation is different. By analyzing your wants and needs together, we'll be able to create a custom marketing plan suited to your unique goals. Some of the "traditional" marketing methods that we may use to sell your home include:
Value vs Price
Yes, there is a difference. One of the first things I'll do for you is prepare a Comparative Market Analysis (CMA) of homes that are currently on the market, have recently sold or have failed to sell in your area. This will help to determine the value of your home. After the value is determined, we will discuss a pricing strategy that works for your specific and unique goals and objectives. Remember, value is what your home is worth, price is a strategy that will get it sold.
Professional Photos
We've all heard how a photo says a thousand words. When I sell a home, I only want it to say two...BUY ME! When only the best will do:
I will… have a professional photographer take the maximum amount of digital pictures of your home and submit them to the Fraser Valley Real Estate Board and the MLS.ca website. With certain homes I’ll also have a virtual tour available for potential buyers to view. This reduces unnecessary showings and ensures that your home is presented as well as possible. Click here to see a sample Virtual Tour.
For Sale Sign
I will... install a HOME FOR SALE sign on the lawn and directional arrows throughout the neighborhood. Research conducted by the National Association of Realtors suggests that the traditional white sign posts get better results than the smaller metal framed signs so I will exclusively use the larger, more expensive post signs.
Knock Knock
I will…deliver flyers to local residents inviting them to open house events and speaking to them directly, making them aware that the property is for sale. A lock box will be installed for other sales representatives to show your home while you’re working or going about your life.
Shopping Mall Kiosk
I will…ensure your home's feature sheet is displayed at our high traffic Kiosk in the Willowbrook Shopping Mall.
Print Advertising
I will…advertise your home for sale using traditional print materials such as Newspapers.
Internal Promotion
I will…advise all of my HomeLife Realty associates of your property details. We want as many other agents aware of your property as possible...they may have a buyer looking for a home just like yours.
External Promotion
I
will…contact as many as 3000 Realtors in the Fraser Valley via email advising them of your home. Even if a Realtor works for a company other than HomeLife, we want to invite them to view and help sell your home.
Open House
I will…hold your house open to the public and other agents (with your permission). I will ensure that your home is presented positively and professionally.
Other than pricing your home correctly, one of the most important aspects in selling your home is exposing it to as many people as possible. We want both the general public as well as the 12,000+ Realtors in the Lower Mainland to know that your home is available for sale. Although each and every home is different, most will benefit from these traditional Real Estate marketing methods.
Be sure to review "Selling 2.0" to see just some of the unique online marketing methods I will use to sell your home